White Sella Rice is a premium parboiled rice variety that undergoes a specialized hydrothermal treatment process before milling, giving it unique culinary and nutritional advantages over regular white rice. This processing method transforms ordinary rice into a superior staple that combines the convenience of white rice with enhanced nutritional benefits.
The Sella Process Difference:
The rice undergoes a three-stage treatment where:
Soaking: Raw paddy is immersed in pure water to hydrate the grains
Steaming: Gentle pressurized steam penetrates the husk, gelatinizing the starches
Drying & Milling: Carefully dried and polished to preserve quality
This patented process results in:
✓ 70-80% more B-vitamins retained compared to regular white rice
✓ Firmer texture that withstands overcooking
✓ Golden-white hue from natural enzymatic changes
✓ Extended shelf life without preservatives
Culinary Advantages:
Non-sticky, separate grains ideal for biryanis and pulaos
Excellent absorption of spices and flavors
Consistent cooking results batch after batch
25% faster cooking time than brown rice alternatives
Nutritional Profile:
While maintaining the light texture of white rice, Sella processing preserves:
• Thiamine (B1) for energy metabolism
• Niacin (B3) for nervous system health
• Iron for blood health
• Dietary fiber for digestion
Premium Quality Standards:
Our White Sella Rice is:
Sorted using optical technology for uniform grain size
Lab-tested for purity and food safety
Non-GMO verified
Preservative-free
With its ideal balance of nutrition, texture, and convenience, White Sella Rice offers health-conscious consumers a smarter white rice choice - delivering the familiar appeal of polished rice with significantly enhanced nutritional benefits from its unique processing method.